How To Create An Ebook To Sell Online

Hey guys, here we learn How to create an ebook to sell online whether on Amazon, Flipkart, or online platforms like Facebook, Instagram, Pinterest, etc. We are going to know every single step.

E-books have become a huge phenomenon on the Internet. It’s an intriguing marketing tool in addition to being a digital book format. To begin with, e-books are widely accessible. It is not necessary to visit a bookstore and bide your time for a copy to be delivered. It only takes one click to complete. Furthermore, publishing an e-book for promotional purposes might serve as an extension of the business’s offerings, a way to share tidbits of information with clients, or a way for potential clients to learn more about the brand.
For what purpose is it used?

Companies compete when it comes to e-books. E-books are available as a free add-on after subscribing to the newsletter. This is quite clever because e-books frequently contain information of interest to potential buyers, and in exchange, entrepreneurs acquire data and populate their mailing lists. This is mutually beneficial because the client receives a professional text containing fascinating information. That is why E-books must be thoroughly created and adhere to particular guidelines.

E-books can take many forms. These are, for example:

Guides

Tutorials

Handbooks

Trivia

How-to

A plot

A company’s story

What can it offer? When comes to How to create an ebook

First and foremost, E-books are packages. What kind of packages? Of course, facts and tales. We should provide the reader with both what they anticipate and unexpected information in the content we publish as an E-book. At the same time, we have to be careful not to overwhelm the reader with extraneous details or particular secrets.

A company’s E-books should leave readers with a specific level of information and curiosity to inspire them to take further action, such as looking for information on the company’s website, contacting personnel asking additional questions, and finally using the services provided.

An e-book vs a target group

When we launch an E-book and link it to a professional website, we must ensure that the needs of our potential buyers are met. That implies we must analyze what the target group wants, what it expects, and what type of content is likely to attract it. It is especially crucial because an E-book focuses on the product and the customer. We write for people rather than convince them to enjoy what we’ve written.

An e-book is not only a piece of text

Words alone do not create the entire message, even when they convey conceptual and emotional meaning. Words alone are not the only basis for communication. Additionally, graphics are quite important. It matters what colors, sizes, and shapes the characters are, as well as the style, infographics, graphics, and associated photographs of the e-book. People are visualizers first, which explains this. Before they read a text, they are drawn to the stylistic embellishments and visual decorations.

A TIP: In fact, the graphic style may even discourage people from reading anything.

Currently, animations and movies are becoming more and more popular, which means that you can create a super modern and interactive e-book. Do you accept the challenge? Then let’s go to the next section!

Regarding the company you are cooperating with, the kind of website you are going to publish on, or the effect you want to obtain, you need to choose the matching topic. If you want to encourage your potential readers to buy a product or a service, write an e-book that shows the benefits of activities requiring these products/services.

For example: If you promote beauty services, let’s say a fashion stylist, write about the benefits and power of individually adapted style, why it is important, and what impact clothes have on our behavior and self-confidence.

If you write about kayak equipment, on the other hand, inform about the activity, its merits, and its impact on human health.

Consider the content when searching How to create an ebook

Before you create a title, you need to know what you are going to write about. Ask yourself questions:

Who is going to read it?

What kind of E-book is it?

Where this E-book is available?

Is it an E-book for free or a payable one?

What is the target group interested in?

What is the target group afraid of?

What are the popular arguments and counter-arguments regarding the topic you write about?

Consider these concerns thoroughly. You should include the majority of these topics in your paper. There are fans and detractors for every topic, but the most essential thing is to avoid using false and unrealistic facts.

The ability to write vividly is good, but remember to stick to the limits of reason and fact.

Consider the target group

It is essential to define your target group. Your target recipients are people with specific tastes, desires, and fears. A target group is your prospects, so the ones that you are writing to. You can define your target group by:

Age

Gender

Income

Education

Place of living

Purchase intention

You can also detect your target group with a website – Hubspot. It is a very intuitive tool that allows you to define your target group. You just need to complete the answers and wait for the result to be interpreted. The website will guide you through the steps of defining your target group step by step.

Prepare to name

Once you know what topic you will be writing about, it is worth planning parts of the e-book. How many parts will it have? What will they convey? What will the sub-sectors be and what will they contain? This is important because knowing what exactly will be in the e-book ensures that you will never get lost or deviate from the topic.

A TIP: If it is possible, select the title of the e-book at the very end only after finishing it. You will get a better idea of the nature of your work, and it will be easier for you to match the right title.

While writing, it is a good idea to note your thoughts, the main issues that come to your mind, and the conclusions of each paragraph or chapter you write. It would be helpful not only to get a better hunch on what you have already written and what should be placed in a text that is not, but also to give you a suggestion regarding the title.

Based on the content you have planned and divided into parts, you can finally choose a title for your E-book. Let’s see how to do it!

The power of a right title

The title is a sequence of words that describe the content and its purpose more or less. It guides the readers, creates their expectations, and what is more important – encourages or discourages them. Simultaneously, a title should inform what the E-book is all about.

A TIP: Choose the most suitable words. List them. Maybe there will be even some creative connections? Read these words or phrases and think about their emotional charge. Would they be appropriate and convincing to your target audience?

For example: If you promote beauty services, let’s say a fashion stylist, write about the benefits and power of individually adapted style, why it is important, and what impact clothes have on our behavior and self-confidence.

If you write about kayak equipment, on the other hand, inform about the activity, its merits, and its impact on human health.

Consider the target group

Prepare to name

Based on the content you have planned and divided into parts, you can finally choose a title for your e-book. Let’s see how to do it!

The power of a right title

As we have already mentioned, an E-book is not just a dry piece of text. Just as telling a story requires additional elements of the show, so the written texts need a setting. What is included in this setting? Let’s see:

Organization of content – title, and subtitles

Graphics

Cover

Description of the content/summary

Photos

Additional quotes or recommended materials

Consider Planning the Content

You will need a tool to plan the content. One of them is quite unusual in this type of project – the Gantt chart and Canva. It is a professional tool for planning any type of project. It will also work well in content planning for writers. The Gantt chart pushes us to plan the content in detail and You can design charts and many more with Canva as well.

A slightly easier and more intuitive option, although not so precise, would be mind maps. You can create them in Canva or another app. A great tool for this is GitMind. All you have to do is start a new project and the website will show you a lot of possibilities. You can start creating new thoughts and their branches from scratch.

Design for whom?

You need to adapt the style of the e-book to its target reader. Depending on who your target audience is, you need to ask yourself what they like, what will attract them, and what is unacceptable.

AN EXAMPLE: If your target group is children, the content should be illustrative and varied with additional graphics, and decorations in the form of lines or shapes in the margins or between the text. In addition, it should contain extra engaging content such as puzzles or games.

In turn, an e-book will look different for a parent, dog owner, kitten owner, owner of a growing company, or seeker of a spiritual path.

A cover

“Don’t pick a book by the cover”, they warned, and go to the library to pick books based on their cover. Some also read the descriptions, but a summary of the text is not enough to convey the entire content.

Humans are visual learners. It has been proved that the first impression and the appraisal based on it are formed subconsciously in less than one second. This means that we have less than a second to persuade the reader to choose our product based on the appearance of the cover and the messages it contains. This is a major challenge. To deal with it, you need to understand what persuades your target audience. Including:

Colors

Pictures or graphics

Emotions

Style

Layout

Font

What does it communicate?

Knowledge of psychology in every possible aspect of it turns out to be useful. You are starting with the psychology of colors which you may use on your cover or inside the e-book simply by highlighting rows.

In addition, human psychology. If you can incarnate in the psyche of your clients, and so think with their thoughts, and feel their desires and emotions, you will know what to look for.

A TIP: By incarnating in your prospects’ psyche – give up being yourself completely. Disconnect from yourself and connect to the personality of your prospect. It is better to focus on one person and try to play her or him than a semi-anonymous group – a mass with similar, though but not the same ones, and sometimes even contradictory tastes, experiences, or fears.

The most frequent e-book formats are EPUB, MOBI, and PDF. What’s behind these abbreviations and which one to choose? Follow to find out.

EPUB – Electronic Publication

This is a standard digital book format. It is used to publish electronic books and is dedicated to e-book readers. EPUB format has its merits and demerits.

It is accepted by most readers and applications except Kindle

Allows you to adjust the read publication to the size of the screen

Allows you to change the text layout, font style, font size, spacing, etc.

Allows you to search some extracts in the text

Allows you to take notes and bookmarks

Requires downloading the appropriate software and applications to be able to read e.g. Adobe Digital Editions for Windows, Aldiko for Android, or iBooks for iOS/Mac

Doesn’t have pagination (You may display the page number from the printed book in the margin)

Allows use of some interactive elements in the text, such as links to websites, interactive table of contents, or footnotes

MOBI format

Created by Mobipocket SA. This kind of format is used only by Kindle devices as an original Amazon format. It is similar to EPUB formats.

It is accepted only by Kindle devices and apps

Matches the content of the publication to the device on which it is displayed

Allows converting a book from EPUB to MOBI

Many websites will allow you to convert the EPUB format into MOBI. One of them will be Convertio.

PDF – Portable Document Format

It is a universal file format for any type of device or operating system. Unfortunately, PDF has many disadvantages:

No possibility of scaling the font

A rigid division into pages

Unable to adapt files to the size of the screen

Good for publications with many graphics or charts

Accepted by each device or software, so it is readable for everyone

Can be secured by watermarked or Digital Right Management

Allows limiting user rights to secure the file

A fixed format

Uneditable

Preclude customizing files regarding font size, typeface, etc.

Creators issue

Creating a PDF file is very simple and requires only Adobe Acrobat Creator. It is more difficult with other formats because generating them will require coding skills or finding dedicated software to create this type of file.

The most popular and intuitive e-book in the EPUB format maker tool is SIGIL. You need to install the program and follow the guides to create the file. You may also include the cover in the SIGIL file.

Don’t let your work die on a shelf! Once you start, finish, and publish!

How to publish an e-book?

Once you have finished your e-book, there is nothing to do but share it with your readers! It is easy, although many meet the limit at this level. Stress or some limitations? There is a whole Internet. The step you need to overcome is to publish it somewhere. Where? On your website, on your media (Pinterest, Facebook, LinkedIn, Instagram, etc.), on the local news website… the truth is that possibilities are limitless nowadays.

Amazon KDP publishing

An Amazon account, once created, allows you to publish your work. KDP or Kindle Direct Publishing is an Amazon self-publishing platform. All you need to have is a file in an appropriate MOBI format. Adding a file you need to adjust some settings, add some e-book details, and choose keywords and that’s it! Amazon KDP helps you to promote your e-book by applying some price promotions and marketing support. But remember that it is not the only one to publish on. What are the others?

Other platforms

Not only Amazon but many other platforms are well to have your e-book published. Check some of those:

Books Google Play

B&N Press

iBooks Author

Kobo Writing Life

These are other very convincing platforms where you may post and promote your e-book. Make sure you get to know all of them. There are issues of the target group, market, county, merits, and demerits of a platform you need to take under consideration while choosing it.

All you need to do is to create an account and insert some basic information such as the title, e-book description, category of an e-book, and others similar. Now click and have it done!

There are a few ways. Starting from scratch to big campaigns. Here are some tips on how to promote your e-book once you have finished it and published it.

Existence as a first step

The Internet world must know you exist. If you have already appeared on the internet, the most important work is done, but not the greatest one. Marketing would require a lot of attention. Firstly, you need to be present in the internet users’ lives. That means that you need to post and update your profile, especially if you decide to promote your product on social media. So here are the steps:

Appear on the internet

Be present

Post and update

Collect followers

Be active – interact and follow

Know your media

Consider your target group. Where did they spend most of their spare time? What posts do they look for and what do they share online?

Instagram and Facebook

There are many platforms to act. The simplest but still the greatest ones are Instagram and Facebook. These two platforms gather the greatest number of Internet users. You could use these media to link the page with an e-book of yours e.g. Amazon, or your website.

Instagram and Facebook allow you to promote your product using professional tools. There are also possibilities to set up a payable advertisement, so the algorithm selects and sends your post to your prospects.

Apart from these two platforms, you can use LinkedIn, which is a more advanced Facebook-like platform where you can find your prospects or start cooperating with other users.

Pinterest is a creative platform that gathers creators from around the world. There, you need to attract our targets with a convincing photo and after clicking on it, they will see a link to your promoting article, website, or a shop platform such as Amazon or Google.

The power of recommendations

Make sure that your media are alive and vibrant. Start some webinars or contests so some of your readers may win the e-book and then ask for a recommendation.

Cooperating with your customers has a great impact as you are present in their lives, and they can trust you and push your product further. The same pattern is obeyed by influencers. Recommendations work as a quick word of mouth. Your product would reach the greatest range if you would cooperate and interact.

The power of a campaign

A marketing campaign may sound bleak, but it is made up of all these small stages. Success will occur if you are consistent and active in promoting your goods on the internet. But be patient. It takes a long time to see results!

Summary –

The E-book should be designed and organized either regarding the text or graphics so that it is compatible with a target group’s tastes

A good e-book should leave some space for niche customers and an element of surprise

There are 3 main e-book formats which are MOBI, PDF, and EPUBWhile there are other ways to publish and market your e-book, social media promotion and the Amazon KDP account are the most popular and successful options.

Read Also: Best Manifestation Books